Comprehensive Customer Segmentation: Conducted deep-dive analyses on customer demographics, engagement trends, and multithreading strategies using SQL and Python to enhance personalized marketing efforts.

A/B Testing for Strategic Decision-Making: Implemented controlled experiments to measure campaign effectiveness, identifying high-converting strategies and optimizing sales outreach.

Growth Trends & Insight-Driven Storytelling: Built data-backed narratives highlighting key customer behaviors, enabling LinkedIn’s top clients to refine marketing and sales strategies, and driving increased user engagement and revenue impact.